- Cases
- Kenya
Adolescent 360-amplify
- Commissioned by Population Services Kenya
01 Situation
In rural areas of Kenya, adolescent girls experiencing teenage pregnancies face severe constraints on their aspirations. Limited education, poor economic opportunities and restricted access to sexual and reproductive health services compound their vulnerability, reducing their decision-making power and long-term prospects.
02 Assignment
The project sought to strengthen adolescents’ ability to make informed choices about their lives by integrating sexual health, contraception access and economic empowerment. The objective was to create a solution that helps girls regain agency, pursue their goals and navigate structural barriers.
03 Approach
Using Human-Centered Design, I worked with the Population Services Kenya team to develop archetypes of Kenyan adolescent girls, interpreting their emotional worlds and capturing their lived experiences. These insights shaped the design process—ensuring that the solutions reflected girls’ realities, motivations and constraints.
04 Result
The A360 project was refined and contextualised for Kenya as Binti Shupavu, a programme that supports adolescent girls to access modern contraception, build economic skills and reclaim control over their futures. The project is now in adaptive implementation, guided by the insights co-created with the girls it aims to empower.
Project team: Mercy
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