Cases
Senegal

FHM ENGAGE PROJECT – FAMILY PLANNING

Commissioned by USAID

01 Situation

Family planning (FP) entrepreneurs play a crucial role in expanding access to affordable contraceptive options for women and youth through diverse delivery channels. Yet across many low- and middle-income countries, they encounter persistent barriers—limited capital, weak business systems, market fragmentation and regulatory constraints—that hinder their growth and reduce their ability to consistently reach clients.

02 Assignment

Commissioned by USAID, the task was to identify how marketplace solutions could strengthen private-sector participation in FP markets and help entrepreneurs scale sustainably.

03 Approach

Using a discovery sprint, the team conducted research with FP enterprises and ecosystem actors across six markets. Interviews, marketplace mapping and collaborative workshops surfaced structural gaps, operational challenges and unmet financial needs. Insights highlighted opportunities to create more favourable market conditions and strengthen entrepreneurs’ capacity to serve end users reliably.

04 Result

The project resulted in FP Boost—a financial support programme tailored to FP entrepreneurs in LMICs. It combines grants and flexible financing with training, mentorship and business-planning support. Partnerships with local financial institutions and health authorities ensure sustainability and alignment with national priorities. FP Boost is designed to close critical financial gaps, strengthen entrepreneurial capability and ultimately expand the availability and quality of FP services for women and youth.

Project team: Oumar

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