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Promoting Immunization in Ethiopia
- Emnet Woubishet
- Ethiopia
- February 1, 2026
Situation
Girl Effect Ethiopia has successfully increased vaccine awareness by using trusted, girl-centered media to address myths around cervical cancer and the HPV vaccine. Despite this progress, zero-dose and missed communities still face barriers that limit uptake among adolescent girls and young mothers.
Assignment
Funded by GAVI, the engagement aimed to run a design sprint to co-create messaging and testable prototypes that increase HPV and Routine Immunization uptake. The focus was on adolescent girls for HPV and young mothers for RI, using evidence-based behavior change tactics to make vaccination more relevant and actionable.
Approach
Ahead of the sprint, journey maps and personas were developed with the GE team to align understanding of user insights. During the sprint, activities surfaced opportunity areas and generated solution concepts addressing key pain points. Custom templates and exercises were created to guide teams in shaping tangible prototype ideas ready for testing.
Result
Multiple prototype concepts for HPV and RI were produced, supported by a summary report outlining next steps and high-level testing plans to guide further iteration and validation.