Cases

From the field, not the deck.

60+ engagements across 34+ countries. Each one began with weeks of listening in-community, in-language, never a literature review.

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Kenya, Nigeria, Lebanon, Sudan, Egypt

Innovation and business acceleration coaching of African companies with multinational team.

Enterprises applied HCD to unlock clearer opportunities and more viable youth employment pathways. A Kenyan food producer refined product taste, texture and pricing based on user testing, while a Nigerian mobile payments provider redesigned both customer journeys and agent onboarding. CFYE reported clear improvements in project design and praised Proportion’s flexible, practical and proactive support.

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Enhancing visibility for SMEs in Ghana through the design of an online market place.

Daani, an online marketplace, was launched for businesses to showcase products and services digitally, including pricing. Customers can order and pay via mobile wallets, and a chat feature enables SME interaction with clients and investors. Local innovation hubs help SMEs join Daani for a fee, supporting order fulfillment and product updates. Continuous testing and improvements aimed to enhance user experience.

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Designing a digital platform like a web app for African podcasters.

Wokpa is podcast platform that empowers African podcasters and brands to elevate their game and increase profitability. Their affordable one-stop-shop audio tech solutions and services are world-class, and designed to help businesses leverage the power of podcasts. Credentials: UX/UI designer on this project was Joseph Emmanuel

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Design data and technologies platform for nature conservation at scale.

Expected outcomes of this design challenge include the revitalization of critical ecosystems, leading to improved biodiversity and water security. Economically, the project should generate sustainable jobs and promote agricultural enhancements, contributing to national economic development. Additionally, the initiative aims to enhance community resilience and livelihoods through active participation in conservation efforts. The overarching goal is to set a global precedent for collaborative, community-focused, and technology-driven conservation efforts. Credentials: HCD design lead on this project was Munyala Mwalo (Institute of Design and innovation, Space AI )

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Research and design of Services & Business Model of e-Agriculture platform in Bangladesh

Design of a service delivery model and business model for E-Agriculture services on the ‘KRISHE’ digital platform.. Credentials: HCD consultant on this project were Sajia Mrdiha, Chetan Kaanadka and Thomas Schuurmans

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Large-Scale RCT Evaluation for Foundational Learning Intervention in India

The evaluation demonstrated statistically significant improvements in foundational learning outcomes, with the combined in-school and community-based TaRL model showing the largest effect (0.45 SD in math). Based on these findings, the Assam state government scaled the model to 4,000 schools in 2022–2023, with further scale-up planned. This study contributed to the global TaRL evidence base and exemplified how rigorous M&E can drive evidence-informed policy adoption at scale.

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