Cases

From the field, not the deck.

60+ engagements across 34+ countries. Each one began with weeks of listening in-community, in-language, never a literature review.

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India

Improving Healthcare Habits to Reduce Maternal & Infant Mortality Rates in Rural Northern India

The project produced user-journey maps, a visual system landscape and four strategy documents outlining mental models and intervention points across all six journeys. Findings exposed factors such as resistance to “western” medication driving IFA non-adherence and highlighted high-impact opportunity areas for improving maternal and infant survival.

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Ethiopia

Maternal Health Adaptation (PSI Ethiopia)

The live prototype validated a set of solutions supporting adolescent girls through pregnancy while maintaining pathways back to fertility-preference counselling after birth—strengthening Smart Start’s ability to promote healthy pregnancies and sustained reproductive autonomy.

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India

Engaging Men for improved Family Planning and Nutrition outcomes

Child diet diversity increased as more families introduced a broader range of food groups for children under two. Spousal communication improved significantly, driving higher contraceptive uptake and more shared financial and health-related decision-making. Greater male participation in nutrition choices contributed to stronger family health outcomes and more equitable household dynamics.

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Kenya

SHE SOARS project for out of school adolescents and young women

The process led to the formation of Role Model Girl Groups—peer cohorts of 15–20 young mothers accessing stigma-free ANC, interpersonal therapy, and savings-and-loan activities at nearby facilities. Linked to trained providers and supported by health-system strengthening, the model has been adopted by county governments, demonstrating sustainability and scalable impact.

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Designing and Delivering the Artivism Fellowship

A comprehensive Artivism Fellowship Guide, two fully delivered cohorts and a portfolio of community-rooted artivism projects emerged. Participants reported stronger advocacy skills, deeper networks and increased confidence in using art for social justice—demonstrating the fellowship’s role in cultivating a new wave of creative change-makers across East Africa.

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Madagascar

Youth Empowerment through Human Centered Design

The program cultivated confidence, creativity and problem-solving abilities among young leaders. Participants learned to analyse user needs, generate meaningful ideas and prototype quickly—embedding a human-centred approach that strengthens their future entrepreneurial and professional pathways.

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